This Privacy Policy explains how Regent Branding Ltd ("we", "us", "our") collects and uses information when you play the Deen Dash! game or visit deen-dash.com (together, the "Services"). We keep things simple: we collect as little as we need, and we never sell your personal information.
Who we are
Regent Branding Ltd is a company registered in England and Wales (company number 10161397), with its registered office at 71-75 Shelton Street, Covent Garden, London WC2H 9JQ. We are the data controller for the information described in this policy.
Information we collect
Email addresses. We may collect your email address if you choose to give it to us, for example when you create an account, sign up for updates, enter a competition or contact us.
Analytics information. We use general analytics tools to understand how the Services are used. This may include information such as your device type, operating system, app version, approximate location (country or city, based on your IP address), the screens or pages you view, how long you play and how you interact with the game or website. This information is used in aggregate and is not used to identify you personally.
Game information. Gameplay information such as scores, your chosen character and the charity you support, so we can run the leaderboard and charity rankings.
How we use your information
- To run, maintain and improve the game and website.
- To operate leaderboards and calculate charity rankings.
- To send you updates or news about Deen Dash! where you have asked us to (you can unsubscribe at any time).
- To reply to messages you send us.
- To understand how players use the Services, fix problems and make the game more fun.
Our legal basis
Under UK data protection law (UK GDPR), we rely on your consent for marketing emails, and on our legitimate interests in running, improving and understanding the use of our Services for analytics and gameplay data. You can withdraw your consent at any time.
Sharing your information
We do not sell or rent your personal information. We only share it with trusted service providers who help us run the Services (such as hosting, email and analytics providers), and only as needed for them to provide those services to us. We may also share information if the law requires it.
Cookies and similar technologies
Our website and game may use cookies or similar technologies for analytics and to make things work properly. You can control cookies through your browser settings, and you can limit ad tracking and analytics through your device's privacy settings.
How long we keep it
We keep personal information only for as long as we need it for the purposes above. If you unsubscribe or ask us to delete your email address, we will remove it from our active lists.
Children
Deen Dash! is a family friendly game. We do not knowingly collect email addresses or other personal information from children under 13 without the consent of a parent or guardian. If you believe a child has given us personal information, please contact us and we will delete it.
Your rights
You have the right to ask for a copy of the personal information we hold about you, to ask us to correct or delete it, to object to or restrict how we use it, and to withdraw consent at any time. To make a request, contact us using the details below. You also have the right to complain to the UK Information Commissioner's Office at ico.org.uk.
Keeping it safe
We use reasonable technical and organisational measures to protect your information. No method of transmission or storage is completely secure, but we work hard to keep your data safe.
Changes to this policy
We may update this policy from time to time. When we do, we will change the "Last updated" date at the top of this page.
Contact us
Questions about this policy or your data? Email us at hello@regentbranding.co.uk or write to Regent Branding Ltd, Allia Future Business Centre, London Road, Peterborough PE2 8AN, United Kingdom.